Project: MS H Lifestyle
MS H Lifestyle needed to translate their premium in-store retail experience into a high-converting digital format to cut through crowded seasonal retail periods, including Valentine's Day and the End of Financial Year.
I directed a series of end-to-end campaigns, including a Mediterranean-themed resort look-book and seasonal product shoots, applying a strict editorial aesthetic to their e-commerce presence. By pairing high-end visual production with targeted email automation, I built a digital buying experience that captured attention and drove immediate retail sales.
The ROI:
+$4,431 AUD in direct revenue generated from a single EOFY email sprint.
6.4% click-through rate achieved on primary campaign sends.
Increased overall digital conversion rates and time-on-page following the site-wide visual refresh.
Project: Valentine’s Day "New Arrivals" Launch
Role: Creative Director, Videographer, & Editor
MS H Lifestyle required a captivating visual campaign to launch their new arrivals for the highly competitive Valentine’s Day season. The goal was to translate the brand's premium in-store retail experience into a digital format that stops the scroll and drives consumer desire.
Project: Autum "New Arrivals" Launch
Role: Creative Director, Phographer, & Editor
MS H LIFESTYLE
JAMES CALIFANO
Creative Marketing Manager | Content Lead